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ExoTrails 2.7.0 officially introduces ExoSeed Challenge, a new interactive challenge platform designed to connect outdoor enthusiasts through technology, real-world exploration, and achievement-based engagement.
With ExoSeed Challenge, ExoTrails goes beyond route discovery and activity tracking. The platform creates new incentives for users to spend more time outdoors, stay active, and explore nature with greater purpose and motivation.
What is the ExoSeed Challenge?
ExoSeed Challenge is a gamification campaign built directly into the ExoTrails app, combining game mechanics with outdoor exploration.
An ExoSeed Challenge can include:
- Curated discovery content
- Interactive missions and quizzes
- Real outdoor challenges
- The ExoSeed rewards system
- Branded collectible stamps
This approach makes outdoor experiences more engaging, goal-oriented, and easier for users to participate in over time.
What is ExoSeed?
ExoSeed is ExoTrails’ loyal points system, designed to recognize user activity and participation across activities within the platform.
Users can earn ExoSeed by:
- Checking in daily on the app
- Completing missions and challenges
- Recording activities and adventures
- Discovering new routes and destinations
ExoSeed serves as a progression and engagement mechanism, encouraging users to stay active while unlocking achievements, collectibles, and rewards throughout their exploration journey.
Learn more about ExoSeed here.
ExoTrails’ First ExoSeed Challenge: As The Clouds Go
As The Clouds Go is the first ExoSeed Challenge launched on ExoTrails, inspired by cloud hunting, one of Vietnam’s most popular outdoor experiences.
The challenge is built within ExoTrails’ core platform capabilities and combines route information, maps, activity tracking, and gamified interactions into a single experience.
The challenge consists of three simple steps:
- Explore the Trail: Learn about a real cloud-hunting route in Vietnam through detailed trail information, elevation gain, route conditions, and interactive maps.
- Take the Quiz: Participate in a short quiz based on the content you’ve just explored, transforming passive reading into an engaging interactive experience.
- Record Your Activity: Use ExoTrails’ Record feature to record any route with a distance equivalent to the trail in Step 1.
Complete the challenge, users earn ExoSeed and become eligible to unlock Cloud Stamps. By collecting enough ExoSeed and Cloud Stamps, users can redeem rewards available within the challenge.
Cloud Stamps and the Reward System
Each Cloud Stamp represents a completed milestone and encourages users to continue exploring and progressing through the challenge.
Beyond being digital collectibles, Cloud Stamps allow users to showcase and share their achievements with the community. Each stamp features unique visuals and messages inspired by ExoTrails’ values of exploration, connection with nature, and active outdoor living.
The Cloud Stamps collection was designed by ExoTrails with unique messages.
Brands can integrate gift cards, memberships, branded merchandise, exclusive rewards, and promotional offers into the challenge reward system.
Users can unlock rewards by meeting specific requirements, such as:
- Earning sufficient ExoSeed
- Collecting the required number of stamps
- Completing challenge milestones
- Fulfilling campaign-specific conditions
Rewards in the As the Clouds Go challenge include:
- 1-month Explorer Membership
- UrBox vouchers worth VND 250,000
- Exclusive ExoTrails merchandise
This reward structure encourages continued participation and helps maintain long-term engagement throughout the challenge.
Early Results from As The Clouds Go
Within just one week of launch, the challenge generated strong engagement from the ExoTrails community.
Key results include:
- 96 participants joined the challenge
- 270 Cloud Stamps unlocked
- 40 rewards successfully redeemed
- A 9.15% increase in activity recordings compared to the previous week
These early results demonstrate how ExoSeed Challenge can increase engagement within the app while motivating users to spend more time outdoors and participate in real-world exploration activities.
Brand Touchpoints Within ExoSeed Challenge
ExoSeed Challenge enables organizations to engage with outdoor communities through interactive experiences built directly on the ExoTrails platform.
Rather than relying on traditional advertising placements, brands become part of the user’s exploration journey and outdoor activities.
Enterprises can collaborate with ExoTrails through:
- Branded challenge interfaces
- Custom collectible stamp collections
- Mission and reward systems
- Gift cards, vouchers, and exclusive offers
- Official challenge sponsorship opportunities
In addition, brands gain access to meaningful campaign performance metrics, including:
- Number of participants
- Challenge completion rates
- Content engagement rates
- User participation behavior
- Reward redemption rates
These insights help brands better understand how users engage with campaigns throughout their experience.
Opportunities for Brands and Organizations
Due to its flexible structure, ExoSeed Challenge can support a wide range of campaign objectives, including:
- Destination marketing
- Product launches
- Seasonal campaigns
- Wellness and community initiatives
- Employee engagement programs
- Outdoor events and community activations
By combining technology, gamification, and outdoor experiences, ExoSeed Challenge provides a new way for organizations to engage communities through participation rather than passive exposure.
Launch Your Own ExoSeed Challenge
Interested in creating a branded ExoSeed Challenge for your organization?
Get in touch with ExoTrails to explore how interactive outdoor campaigns can help connect your brand with an active and growing community of explorers.
Contact Information
Email: hello@exotrails.com
Hotline: +84 383 200 926
Address: 126 Nguyen Thi Minh Khai Street, Xuan Hoa Ward, Ho Chi Minh City, Vietnam
Facebook: https://www.facebook.com/exo.trails
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